Anarkist

Attracting a new audience to a classic institution.

Anarkist Bar, a collaborative venture between Royal Unibrew, Tivoli, and Anarkist Brewery, sought to transform a former nightlife venue into a vibrant and accessible pizza and beer bar in Copenhagen. The project aimed to introduce Anarkist Craft Beer to a wider audience, expand the location's appeal beyond nightlife enthusiasts, and optimize a central and important strategic location — a space facing the Copenhagen main train station, not requiring access through the Tivoli garden.

Services

CONCEPT DEVELOPMENT / MENU DEVELOPMENT

Approach

Concept Development

Colab with Spacon & Eggs to create a Infusion of Nordic design elements to create a welcoming and contemporary ambiance
Curated a Nordic-Italian snack and pizza concept that complements the microbrewery's beer selection
Emphasized vegetarian options while maintaining a balanced menu for a wider audience

Menu Development

Plant-based offerings focus on recognisability, nostalgia, and comfort, using familiar flavors.
Transparent pricing to enhance accessibility and appeal to a wider customer base
Designed a meal packages to accommodate diverse customer segments
Introduced fresh and appealing snacks to complement the heavier meal like pizza

Results

Anarkist Bar was a rewarding collaboration between three very
innovative stakeholders. The bar has since successfully transformed from a nightlife venue into a thriving casual pizza and beer bar, attracting a diverse clientele and becoming a popular destination in Copenhagen's transportation hub. The bar's commitment to sustainability, local ingredients, and plant-based options has further enhanced its appeal, aligning with the city's evolving culinary trends.